
500 Tips for Startup Folks by Mayank Bidawatka
Mayank has built high growth internet startups and brands like redBus, Koo, The Media Ant, Goodbox, and now—Billion Hearts. He’s created venture-backed as well as bootstrapped B2C, B2B, B2B2C startups and across diverse categories like travel, social media, quick commerce, media and advertising.
Mayank Bidawatka's "500 Tips for Startup Folks" is a collection of insights from his experiences founding and running multiple startups. The book offers 500+ Tips across 100+ aspects of startup life, from idea generation and validation to fundraising, team building, growth and scaling. Bidawatka shares personal anecdotes and practical tips gained through both successes and failures, emphasizing the importance of speed and having a hustler mindset. While there are many books that talk about broader startup topics, Mayank has distilled his learning and tried to focus on the ‘how’ to provide extremely actionable tips. The overall tone is informal and conversational, aiming to provide a readily accessible guide for aspiring and current startup folks, be it founders or employees.
Mayank already mentors and advises numerous entrepreneurs on various problem related to their startups, and this book is a way for him to provide tips / advice at scale and give back to an ecosystem he loves!
Shronit Ladhani
Entrepreneur, Ironman Triathlete, 2x TEDx

Spent 10 mins & this is golden already. While there is enough gyan that talks about the what, this crsiply says how.
Thanks Mayank for taking time out to note & share.
Sachin Karnik
Founder and CEO, The Great Unicorn Hunt

This is an amazing contribution to the cause of enhancing the collective wisdom. Read a few pages, excellent style. No gyan, no airs, just a trove of real experiences shared from the heart, for the readers to wade through. Thanks.
Vishal Edke
Ex-Entrepreneur and Product Manager

Reading it from a while, can't take my eyes off. Full of practical insights and wonderful learnings from you. Thank you for sharing such a powerful & actionable guide! ❤